Hi, I am Carina

I help founders identify where time, energy, and momentum are leaking, and what to fix first.

Reclaim 10–30+ hours per week by removing operational friction you didn’t realize was there.

Founders Burn Out Because of Friction They Can’t See.

Founders and their teams lose 10–30+ hours a week to broken systems.

It’s not always the big stuff that drains you. It’s the…

  • Quick Slack questions.
  • The copying and pasting between multiple systems.
  • The task dragging.
  • Chasing updates
  • The follow-ups.
  • The retraining.
  • Fixing human errors

Most founders assume the answer is hiring, but without systems, it creates more oversight, not relief.

I design processes and build systems that enforce them, so the business runs reliably without constant human effort.

Instead of:

  • Repetitive admin
  • Endless handoffs
  • “Did this get done?”
  • Hiring just to cope

You get:

• Systems that work 99% of the time
• Fewer errors
• Lower operating costs
• Your time back

If a VA has to drag the same task over and over, you still have to train them, manage them, and fix mistakes.

A well-built system doesn’t need reminders. It just works.

What I Do

I’m a Systems Architect & AI Consultant.

I help founders see what isn’t working inside their operations, then design systems that remove friction and scale reliably.

When needed, I also implement or oversee the build, so strategy actually turns into reality.

I work with founders who:

  • Know they need better systems and want to leverage automation or AI, but don’t know where to start or where their current systems are actually breaking
  • Aren’t sure which processes need structure vs automation

  • Feel overwhelmed by tools that don’t talk to each other

  • Are still the default decision-maker in day-to-day operations, and don’t want to be

  • Feel surrounded by activity, but starved of clarity

I simplify, architect, and automate the backend of your business so you can focus on strategy, growth, and creative work.

What This Typically Involves

  • Diagnosing where decisions, handoffs, and approvals still depend on you and where systems break, manual copy-paste persists, or work is duplicated, then redesigning the system so it no longer requires you day to day
  • Designing AI-enabled workflows across leads, onboarding, reporting, and support, only where automation creates real leverage
  • Integrating core systems (CRM, calendar, payments, project management, and internal tools) so data flows cleanly and reliably
  • Clear documentation and operating rules that protect time and energy, not create dependency
  • Taking end-to-end ownership of the system design and enabling the team to run it independently

Why This Matters

Invisible friction quietly steals hours, energy, and momentum, until everything feels heavy. Most founders don’t notice it until they’re already stretched thin

I step in at the systems and process level to show what’s actually happening beneath the noise:

  • Where time is leaking

  • Where you’re still the bottleneck

  • Where data is fragmented or unreliable

  • Where work repeats or stalls

  • What feels heavy, but shouldn’t at this level of the business

This isn’t about doing more. It’s about removing what no longer fits the business you’ve grown into.


Let’s look at your business together and make sense of it.

Start with a Systems Clarity Call

A short conversation to understand what’s happening inside your operations and whether a deeper diagnostic makes sense.

 

 

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The Problems You Can Feel but Can’t Name

If it feels like everything depends on you and your systems haven’t caught up with your growth…

These are the exact issues I help you eliminate:

  • You’re the bottleneck because everything still runs through you.

  • Your team is busy, but the business isn’t moving faster.

  • You’re growing, but your systems aren’t.

  • Repetitive tasks are draining time that should be automated.

  • You can feel the bottlenecks everywhere but can’t pinpoint the source.

  • You’re constantly reinventing processes instead of running a clean, repeatable system.

  • You know efficiency is possible, you just don’t know what to fix first.

I help you turn this chaos into clarity, structure, and automated systems that support your growth instead of slowing it down.

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What I Bring to Your Business

  • Hands-on experience with automations, AI, CRMs, and marketing

  • Someone who can take projects from idea to execution to adoption.

  • Problem-solving mindset with excellent attention to detail.

  • I translate complex tech into clear, human-friendly language.

  • Identify the inefficiencies slowing your business down, then implement a clear, strategic plan to eliminate them.

  • Build clear systems and SOPs your team can actually follow
  • Automate repetitive tasks using AI + top tools
  • Create smoother workflows and faster operations
  • Train your team so the system runs without breaking
  • Keep everything optimized as you grow

I bring an external, system-level perspective that most founders can’t access from inside their business.

Because I’m not emotionally attached to individual tools, people, or past decisions, I can quickly see:

  • Where work is being duplicated or over-complicated

  • Where the founder has quietly become the bottleneck again

  • Where systems were layered reactively instead of designed intentionally

  • Where decisions require too much context-switching

  • Where the business relies on you to hold it together

I don’t just look at what exists.

I look at how it’s interacting.

That’s where the real constraints live.

My Process

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Direction. The North Star

The best systems begin with a clear direction. Before you automate, optimise, or streamline anything, you need to know what you’re optimizing for.

Revenue? Freedom? Scalability? Time back? A business that runs without you?

Before implementing any new systems or automations, together we define direction, so every decision aligns with the future business you want to create.

You likely have countless ideas, directions, and possibilities. My job is to help you pause, zoom out, and choose the path that aligns with your future, so every system we build moves you toward that vision, not away from it.

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Diagnosis. Find the Leaks

Once your direction is clear, the next step is understanding what’s slowing you down.

Most founders and CEOs can feel the friction in their business long before they can see it, but without proper diagnosis, automation becomes guesswork and optimisation becomes a gamble.

I take a deep look at your workflows, your tech stack, your customer journey, and the way information moves (or doesn’t move) through your business.

This is how we uncover the hidden leaks you’ve been compensating for without realising it. We identify the things that drain time, energy, money, and momentum, including:

Repetitive tasks that should have been automated ages ago

  • Bottlenecks created by unclear ownership or over-reliance on the founder
  • Manual handovers that create delays, confusion, or errors
  • Duplicate work happening across people, tools, or departments
  • Revenue leaks. Missed follow-ups, slow processes, friction points in delivery

This stage brings clarity to the chaos. It reveals what’s truly happening behind the scenes, not just what appears on the surface.

The result: A clear, honest map of where your business is losing time, energy, and potential, so every change we make from here is intentional, targeted, and high-impact.

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Blueprint. Design the Machine

Once we know where the leaks are, we can stop guessing and start designing.

This is where we turn insight into structure. Together, we map out a clear blueprint for how your business should run, in a way that supports your goals, your team, and the way you actually want to work.

We decide:

  • What to automate: The repetitive, manual tasks that drain time and attention.
  • What to eliminate: Processes, tools, and steps that no longer serve a real purpose.
  • What needs a template or SOP. So your team can stop reinventing the wheel and start following simple, repeatable steps.
  • What needs delegation: The tasks that should no longer sit on your plate or any one person’s plate, by default.
  • What needs restructuring: Systems, responsibilities, and workflows that need to be rebuilt to match where your business is now (and where it’s going).

This is where the “train tracks” are drawn. The path forward becomes clear, simple, and aligned with the direction we set at the start.

The result: A practical, step-by-step implementation plan that shows you exactly what we’re changing, why it matters, and in what order we’ll do it, so the work feels grounded, focused, and doable.

Automate & Systemize. Build the Tracks

With direction set and the blueprint in place, it’s time to build the systems your business will run on. 
I help you turn your workflows into streamlined, automated, and easy-to-follow systems that carry the weight of the business for you.

This includes:

AI-powered automated workflows that remove repetitive manual tasks

  • CRM setup + optimisation so leads, clients, and communication never slip through the cracks
  • Client onboarding and offboarding systems that create consistency and remove human error
  • Data tracking and reporting that gives you clarity without the effort
  • SOPs and templates that turn chaos into repeatable processes
  • Internal dashboards that give your team visibility, structure, and direction

Once these foundations are in place, the business naturally stays on track.
Your team moves with more clarity. Your operations run smoothly. And you’re no longer holding everything together manually.

The result: Operational efficiency that works quietly in the background, so you can lead, grow, and focus on what matters most.

Integrate. Make It Work in Real Life

Systems only create results when the people inside the business actually use them.

That’s why integration is just as important as implementation.

This is where we move beyond strategy and make the new structure part of your team’s everyday rhythm.

I help you seamlessly embed everything we’ve built into your operations through:

  • Clear training so your team understands not just what to do, but why it matters
  • Simple SOPs that are easy to follow and even easier to maintain
  • Toolkits and guides that remove guesswork and create consistency
  • Hands-on support as your team adopts new workflows and systems
  • Accountability to ensure new habits stick and the changes hold

This stage is where your business starts to feel smoother, calmer, and more predictable, not because everyone is working harder, but because the systems are doing the heavy lifting.

Your team becomes more confident. Your operations become more consistent.

Optimize. Continuous Improvement

Efficiency isn’t a one-time project. It’s an ongoing practice.

As your business grows, your systems need to adapt and grow with it.

This stage is where we refine, tweak, and evolve everything we’ve built to ensure your operations stay smooth, scalable, and aligned with your direction.

Together, we:

  • Monitor performance across key workflows
  • Review the data and make smart, targeted improvements
  • Adjust automations as your needs change
  • Update SOPs and templates as your team evolves
  • Strengthen weak points before they become bottlenecks
  • Make sure your tools and systems remain efficient, not overcomplicated

The Result: Long-term scalability, smoother operations, and a company that feels lighter, steadier, and easier to lead.

TOOLS & SKILLS

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CRM setup & optimisation

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Workflow design & operational diagrams

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Consultation

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Self Development

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Life Programs

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About me (beyond my Work)

Professional background 

Personal about me 

i live in mexico,
i love travelling, eating, 

learning Spanish 

When i’m not working you’ll find me at the beach, 

What Others say about me

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"I gained so much confidence in my ability to connect and deepen my relationships with people. It’s amazing how much easier it has been to meet new people and create instant connections. I have the exact same personality, the only thing that has changed is my mindset and a few behaviors."
Tom Allen
Founder & CEO
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"It’s amazing how much easier it has been to meet new people and create instant connections. I have the exact same personality, the only thing that has changed is my mindset and a few behaviors."
Jane Anderson
Founder & CEO
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"Wow! I have the exact same personality, the only thing that has changed is my mindset and a few behaviors.I gained so much confidence in my ability to connect and deepen my relationships with people. It’s amazing how much easier it has been to meet new people and create instant connections"
Jake Bill
Founder & CEO
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"I gained so much confidence in my ability to connect and deepen my relationships with people. It’s amazing how much easier it has been to meet new people and create instant connections. I have the exact same personality, the only thing that has changed is my mindset and a few behaviors."
Ribeka Cruz
Founder & CEO

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